Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4791DC
RGB
71, 145, 220
HSL
210, 68%, 57%
HSB
210, 68%, 86%
CMYK
68, 34, 0, 14
LAB
58, -5, -46
LCH
58, 46, 263
OKLCH
0.64, 0.13, 251
XYZ
26, 27, 72
LUV
58, -29, -70
HWB
210, 28%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.