Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4792B8
RGB
71, 146, 184
HSL
200, 44%, 50%
HSB
200, 61%, 72%
CMYK
61, 21, 0, 28
LAB
57, -15, -27
LCH
57, 31, 241
OKLCH
0.63, 0.09, 233
XYZ
22, 25, 49
LUV
57, -30, -39
HWB
200, 28%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.