Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4797EE
RGB
71, 151, 238
HSL
211, 83%, 61%
HSB
211, 70%, 93%
CMYK
70, 37, 0, 7
LAB
61, -3, -52
LCH
61, 52, 266
OKLCH
0.67, 0.15, 253
XYZ
29, 30, 85
LUV
61, -30, -81
HWB
211, 28%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.