Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
479BC4
RGB
71, 155, 196
HSL
200, 51%, 52%
HSB
200, 64%, 77%
CMYK
64, 21, 0, 23
LAB
60, -17, -29
LCH
60, 34, 240
OKLCH
0.65, 0.10, 232
XYZ
24, 29, 56
LUV
60, -33, -42
HWB
200, 28%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.