Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
479EFC
RGB
71, 158, 252
HSL
211, 97%, 63%
HSB
211, 72%, 99%
CMYK
72, 37, 0, 1
LAB
63, -3, -55
LCH
63, 55, 267
OKLCH
0.69, 0.16, 253
XYZ
32, 33, 97
LUV
63, -32, -87
HWB
211, 28%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.