Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
47AED5
RGB
71, 174, 213
HSL
196, 63%, 56%
HSB
196, 67%, 84%
CMYK
67, 18, 0, 16
LAB
66, -22, -29
LCH
66, 36, 233
OKLCH
0.71, 0.11, 227
XYZ
30, 36, 68
LUV
66, -39, -42
HWB
196, 28%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.