Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
47B6FF
RGB
71, 182, 255
HSL
204, 100%, 64%
HSB
204, 72%, 100%
CMYK
72, 29, 0, 0
LAB
70, -15, -46
LCH
70, 48, 252
OKLCH
0.74, 0.14, 242
XYZ
37, 42, 101
LUV
70, -40, -72
HWB
204, 28%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.