Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
480309
RGB
72, 3, 9
HSL
355, 92%, 15%
HSB
355, 96%, 28%
CMYK
0, 96, 88, 72
LAB
13, 32, 16
LCH
13, 36, 28
OKLCH
0.26, 0.10, 24
XYZ
3, 1, 0
LUV
13, 38, 7
HWB
355, 1%, 72%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.