Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
480C00
RGB
72, 12, 0
HSL
10, 100%, 14%
HSB
10, 100%, 28%
CMYK
0, 83, 100, 72
LAB
14, 28, 22
LCH
14, 35, 38
OKLCH
0.26, 0.09, 35
XYZ
3, 2, 0
LUV
14, 37, 11
HWB
10, 0%, 72%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.