Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
480D04
RGB
72, 13, 4
HSL
8, 89%, 15%
HSB
8, 94%, 28%
CMYK
0, 82, 94, 72
LAB
14, 28, 20
LCH
14, 34, 36
OKLCH
0.27, 0.09, 32
XYZ
3, 2, 0
LUV
14, 36, 10
HWB
8, 2%, 72%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.