Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
481007
RGB
72, 16, 7
HSL
8, 82%, 15%
HSB
8, 90%, 28%
CMYK
0, 78, 90, 72
LAB
15, 27, 20
LCH
15, 33, 36
OKLCH
0.27, 0.09, 32
XYZ
3, 2, 0
LUV
15, 34, 10
HWB
8, 3%, 72%
Pantone
478 C
Harmonies
Shades & tints
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