Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
481307
RGB
72, 19, 7
HSL
11, 82%, 15%
HSB
11, 90%, 28%
CMYK
0, 74, 90, 72
LAB
15, 25, 20
LCH
15, 32, 39
OKLCH
0.27, 0.08, 34
XYZ
3, 2, 0
LUV
15, 33, 11
HWB
11, 3%, 72%
Pantone
478 C
Harmonies
Shades & tints
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