Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
481663
RGB
72, 22, 99
HSL
279, 64%, 24%
HSB
279, 78%, 39%
CMYK
27, 78, 0, 61
LAB
19, 34, -35
LCH
19, 49, 314
OKLCH
0.32, 0.13, 311
XYZ
5, 3, 12
LUV
19, 12, -41
HWB
279, 9%, 61%
Pantone
2685 C
Harmonies
Shades & tints
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