Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
481A09
RGB
72, 26, 9
HSL
16, 78%, 16%
HSB
16, 88%, 28%
CMYK
0, 64, 88, 72
LAB
16, 22, 21
LCH
16, 30, 44
OKLCH
0.29, 0.08, 40
XYZ
3, 2, 1
LUV
16, 30, 12
HWB
16, 4%, 72%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.