Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
481D04
RGB
72, 29, 4
HSL
22, 89%, 15%
HSB
22, 94%, 28%
CMYK
0, 60, 94, 72
LAB
17, 20, 24
LCH
17, 31, 50
OKLCH
0.29, 0.07, 47
XYZ
3, 2, 0
LUV
17, 29, 14
HWB
22, 2%, 72%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.