Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
481F62
RGB
72, 31, 98
HSL
277, 52%, 25%
HSB
277, 68%, 38%
CMYK
27, 68, 0, 62
LAB
21, 30, -32
LCH
21, 44, 313
OKLCH
0.33, 0.12, 310
XYZ
5, 3, 12
LUV
21, 11, -38
HWB
277, 12%, 62%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.