Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
482D3F
RGB
72, 45, 63
HSL
320, 23%, 23%
HSB
320, 38%, 28%
CMYK
0, 37, 12, 72
LAB
22, 15, -6
LCH
22, 16, 338
OKLCH
0.34, 0.05, 340
XYZ
5, 4, 5
LUV
22, 13, -9
HWB
320, 18%, 72%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.