Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4848DA
RGB
72, 72, 218
HSL
240, 66%, 57%
HSB
240, 67%, 85%
CMYK
67, 67, 0, 15
LAB
38, 36, -76
LCH
38, 84, 295
OKLCH
0.50, 0.22, 275
XYZ
18, 11, 68
LUV
38, -8, -105
HWB
240, 28%, 15%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.