Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
485C75
RGB
72, 92, 117
HSL
213, 24%, 37%
HSB
213, 38%, 46%
CMYK
38, 21, 0, 54
LAB
38, -3, -17
LCH
38, 17, 261
OKLCH
0.47, 0.05, 254
XYZ
10, 10, 18
LUV
38, -10, -22
HWB
213, 28%, 54%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.