Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
485D70
RGB
72, 93, 112
HSL
209, 22%, 36%
HSB
209, 36%, 44%
CMYK
36, 17, 0, 56
LAB
38, -4, -14
LCH
38, 14, 252
OKLCH
0.47, 0.04, 246
XYZ
10, 10, 17
LUV
38, -11, -18
HWB
209, 28%, 56%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.