Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
485F83
RGB
72, 95, 131
HSL
217, 29%, 40%
HSB
217, 45%, 51%
CMYK
45, 27, 0, 49
LAB
40, -1, -23
LCH
40, 23, 267
OKLCH
0.48, 0.06, 259
XYZ
11, 11, 23
LUV
40, -12, -32
HWB
217, 28%, 49%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.