Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486283
RGB
72, 98, 131
HSL
214, 29%, 40%
HSB
214, 45%, 51%
CMYK
45, 25, 0, 49
LAB
41, -3, -22
LCH
41, 22, 263
OKLCH
0.49, 0.06, 255
XYZ
11, 12, 23
LUV
41, -13, -30
HWB
214, 28%, 49%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Charcoal
#36454F
Sapphire
#0F52BA
Denim
#1560BD
Steel Blue
#4682B4
Cobalt
#0047AB
Slate Blue
#6A5ACD
Royal Blue
#4169E1
Iris
#5A4FCF
Browse every named black on shades of black, or all families on colors.