Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48678F
RGB
72, 103, 143
HSL
214, 33%, 42%
HSB
214, 50%, 56%
CMYK
50, 28, 0, 44
LAB
43, -3, -26
LCH
43, 26, 264
OKLCH
0.51, 0.07, 255
XYZ
12, 13, 28
LUV
43, -15, -36
HWB
214, 28%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.