Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48689C
RGB
72, 104, 156
HSL
217, 37%, 45%
HSB
217, 54%, 61%
CMYK
54, 33, 0, 39
LAB
43, 0, -32
LCH
43, 32, 270
OKLCH
0.52, 0.09, 260
XYZ
14, 14, 33
LUV
43, -15, -46
HWB
217, 28%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.