Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48698A
RGB
72, 105, 138
HSL
210, 31%, 41%
HSB
210, 48%, 54%
CMYK
48, 24, 0, 46
LAB
43, -5, -22
LCH
43, 23, 257
OKLCH
0.51, 0.07, 249
XYZ
12, 13, 26
LUV
43, -16, -31
HWB
210, 28%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.