Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48699D
RGB
72, 105, 157
HSL
217, 37%, 45%
HSB
217, 54%, 62%
CMYK
54, 33, 0, 38
LAB
44, 0, -32
LCH
44, 32, 270
OKLCH
0.52, 0.09, 259
XYZ
14, 14, 34
LUV
44, -16, -47
HWB
217, 28%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.