Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486C73
RGB
72, 108, 115
HSL
190, 23%, 37%
HSB
190, 37%, 45%
CMYK
37, 6, 0, 55
LAB
43, -12, -8
LCH
43, 14, 215
OKLCH
0.51, 0.04, 211
XYZ
11, 13, 18
LUV
43, -17, -9
HWB
190, 28%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.