Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486D9A
RGB
72, 109, 154
HSL
213, 36%, 44%
HSB
213, 53%, 60%
CMYK
53, 29, 0, 40
LAB
45, -3, -29
LCH
45, 29, 264
OKLCH
0.53, 0.08, 254
XYZ
14, 15, 33
LUV
45, -17, -41
HWB
213, 28%, 40%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.