Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486E93
RGB
72, 110, 147
HSL
210, 34%, 43%
HSB
210, 51%, 58%
CMYK
51, 25, 0, 42
LAB
45, -6, -25
LCH
45, 25, 257
OKLCH
0.53, 0.07, 249
XYZ
14, 15, 30
LUV
45, -18, -35
HWB
210, 28%, 42%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.