Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487179
RGB
72, 113, 121
HSL
190, 25%, 38%
HSB
190, 40%, 47%
CMYK
40, 7, 0, 53
LAB
45, -13, -9
LCH
45, 16, 215
OKLCH
0.52, 0.05, 211
XYZ
12, 15, 20
LUV
45, -19, -11
HWB
190, 28%, 53%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.