Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487184
RGB
72, 113, 132
HSL
199, 29%, 40%
HSB
199, 45%, 52%
CMYK
45, 14, 0, 48
LAB
45, -11, -15
LCH
45, 19, 235
OKLCH
0.53, 0.05, 229
XYZ
13, 15, 24
LUV
45, -19, -20
HWB
199, 28%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.