Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48719A
RGB
72, 113, 154
HSL
210, 36%, 44%
HSB
210, 53%, 60%
CMYK
53, 27, 0, 40
LAB
46, -5, -27
LCH
46, 28, 259
OKLCH
0.54, 0.08, 250
XYZ
14, 16, 33
LUV
46, -19, -38
HWB
210, 28%, 40%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.