Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4871AE
RGB
72, 113, 174
HSL
216, 41%, 48%
HSB
216, 59%, 68%
CMYK
59, 35, 0, 32
LAB
47, 0, -38
LCH
47, 38, 270
OKLCH
0.55, 0.11, 258
XYZ
16, 16, 42
LUV
47, -18, -55
HWB
216, 28%, 32%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.