Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48727F
RGB
72, 114, 127
HSL
194, 28%, 39%
HSB
194, 43%, 50%
CMYK
43, 10, 0, 50
LAB
45, -12, -12
LCH
45, 17, 224
OKLCH
0.53, 0.05, 219
XYZ
13, 15, 22
LUV
45, -19, -15
HWB
194, 28%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.