Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48729C
RGB
72, 114, 156
HSL
210, 37%, 45%
HSB
210, 54%, 61%
CMYK
54, 27, 0, 39
LAB
46, -6, -28
LCH
46, 28, 259
OKLCH
0.54, 0.08, 250
XYZ
15, 16, 34
LUV
46, -19, -39
HWB
210, 28%, 39%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.