Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4873A1
RGB
72, 115, 161
HSL
211, 38%, 46%
HSB
211, 55%, 63%
CMYK
55, 29, 0, 37
LAB
47, -5, -30
LCH
47, 30, 261
OKLCH
0.54, 0.09, 251
XYZ
15, 16, 36
LUV
47, -19, -43
HWB
211, 28%, 37%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.