Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487477
RGB
72, 116, 119
HSL
184, 25%, 37%
HSB
184, 39%, 47%
CMYK
39, 3, 0, 53
LAB
46, -15, -7
LCH
46, 17, 204
OKLCH
0.53, 0.05, 201
XYZ
12, 15, 20
LUV
46, -20, -7
HWB
184, 28%, 53%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.