Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48748A
RGB
72, 116, 138
HSL
200, 31%, 41%
HSB
200, 48%, 54%
CMYK
48, 16, 0, 46
LAB
46, -11, -17
LCH
46, 20, 237
OKLCH
0.54, 0.06, 231
XYZ
14, 16, 26
LUV
46, -20, -23
HWB
200, 28%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.