Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487589
RGB
72, 117, 137
HSL
198, 31%, 41%
HSB
198, 47%, 54%
CMYK
47, 15, 0, 46
LAB
47, -12, -16
LCH
47, 20, 234
OKLCH
0.54, 0.06, 228
XYZ
14, 16, 26
LUV
47, -20, -21
HWB
198, 28%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.