Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4875B0
RGB
72, 117, 176
HSL
214, 42%, 49%
HSB
214, 59%, 69%
CMYK
59, 34, 0, 31
LAB
48, -2, -37
LCH
48, 37, 267
OKLCH
0.56, 0.10, 256
XYZ
17, 17, 44
LUV
48, -20, -54
HWB
214, 28%, 31%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.