Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487680
RGB
72, 118, 128
HSL
191, 28%, 39%
HSB
191, 44%, 50%
CMYK
44, 8, 0, 50
LAB
47, -14, -11
LCH
47, 18, 217
OKLCH
0.54, 0.05, 213
XYZ
13, 16, 23
LUV
47, -21, -13
HWB
191, 28%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.