Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4876BF
RGB
72, 118, 191
HSL
217, 48%, 52%
HSB
217, 62%, 75%
CMYK
62, 38, 0, 25
LAB
49, 2, -44
LCH
49, 44, 272
OKLCH
0.57, 0.12, 259
XYZ
19, 18, 52
LUV
49, -20, -65
HWB
217, 28%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.