Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4879B1
RGB
72, 121, 177
HSL
212, 42%, 49%
HSB
212, 59%, 69%
CMYK
59, 32, 0, 31
LAB
49, -4, -35
LCH
49, 36, 264
OKLCH
0.57, 0.10, 253
XYZ
17, 18, 44
LUV
49, -21, -52
HWB
212, 28%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.