Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487CA0
RGB
72, 124, 160
HSL
205, 38%, 45%
HSB
205, 55%, 63%
CMYK
55, 22, 0, 37
LAB
50, -10, -25
LCH
50, 27, 249
OKLCH
0.57, 0.08, 240
XYZ
16, 18, 36
LUV
50, -23, -35
HWB
205, 28%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.