Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487CAF
RGB
72, 124, 175
HSL
210, 42%, 48%
HSB
210, 59%, 69%
CMYK
59, 29, 0, 31
LAB
50, -6, -33
LCH
50, 33, 260
OKLCH
0.57, 0.10, 249
XYZ
18, 19, 43
LUV
50, -22, -48
HWB
210, 28%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.