Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487CD0
RGB
72, 124, 208
HSL
217, 59%, 55%
HSB
217, 65%, 82%
CMYK
65, 40, 0, 18
LAB
52, 3, -49
LCH
52, 50, 274
OKLCH
0.59, 0.14, 260
XYZ
21, 20, 62
LUV
52, -22, -75
HWB
217, 28%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.