Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487DB0
RGB
72, 125, 176
HSL
209, 42%, 49%
HSB
209, 59%, 69%
CMYK
59, 29, 0, 31
LAB
50, -6, -33
LCH
50, 34, 259
OKLCH
0.58, 0.10, 249
XYZ
18, 19, 44
LUV
50, -23, -48
HWB
209, 28%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.