Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487ED3
RGB
72, 126, 211
HSL
217, 61%, 55%
HSB
217, 66%, 83%
CMYK
66, 40, 0, 17
LAB
52, 3, -50
LCH
52, 50, 273
OKLCH
0.60, 0.14, 259
XYZ
22, 21, 65
LUV
52, -22, -76
HWB
217, 28%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.