Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487FC5
RGB
72, 127, 197
HSL
214, 52%, 53%
HSB
214, 63%, 77%
CMYK
63, 36, 0, 23
LAB
52, -2, -43
LCH
52, 43, 268
OKLCH
0.59, 0.12, 255
XYZ
20, 21, 56
LUV
52, -23, -64
HWB
214, 28%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.