Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48829C
RGB
72, 130, 156
HSL
199, 37%, 45%
HSB
199, 54%, 61%
CMYK
54, 17, 0, 39
LAB
51, -14, -20
LCH
51, 25, 235
OKLCH
0.58, 0.07, 229
XYZ
17, 20, 34
LUV
51, -25, -27
HWB
199, 28%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.